ABSTRACT
The academic literature to date has only recently begun to develop a body of work on forms of crowdsourcing, and within the public relations literature specifically, the focus tends to be on crowdfunding. The Brooklyn Warehouse also proposed some collective meals in response to requests from crowdfunding investors. Crowdfunding happens exclusively through social media networks, and in many ways mirrors examples of social activism that are taking place through those same channels. The organization is very much focused on local organizing, and as the corporate website states, they are organized very loosely. One of the cautions around virtual organizing is the reliance on social media understandings of engagement, which may not translate into real-world actions. Although the identity of the organization on its Twitter platform clearly reflects its global status, there is little communication between chapters, and with the parent organization. In many cases, the motivation behind crowdsourcing has a social action component.
