ABSTRACT
The media star of the 2016 presidential election is the "alt-right", the new "evil darling" of the media. Article after article proclaims the novelty of the so-called "alt-right", even though the group and the term remain covered in vagueness. It was the annual conference of American Renaissance, a magazine that, according to its website, "promotes a variety of white racial positions". Its leader, Jared Taylor, has long tried to mainstream racist ideology in the United States. Taylor and American Renaissance are among the main representatives of what many in the media have started to call the "alt-right". The term itself was never used by Taylor, or most of the other people now linked to the term. It was allegedly coined by Richard B. Spencer, who founded the website Alternative Right in 2010. In many ways Spencer is a younger version of Taylor: well educated, in tune with modern technology, and determined to bridge the gap between conservatives and "racial realists".
