ABSTRACT
Going digital by integrating traditional channels with digital channels represents a challenge for companies, since this change has several implications for logistics, distribution, organisation management and for the whole supply chain. Continual non-availability of key items could be a major factor in diminishing customer loyalty. Achieving channel integration might present advantages but also some threats to companies, and thus a deeper analysis of the consequences and implications of omnichannels for each step of the logistics process can be relevant for both academics and practitioners. The supply chain plays a key role within this context, as it represents the backbone on which online and offline operations are designed. Considering the product, RFID systems, which can be labelled as 'Tagging Technologies, have allowed better product tracking, improved visibility and better accuracy of fulfilment processes. The Internet of Things has provided warehouses with machines and vehicles that follow optimal journeys with a better communication across 'machine to machine' and 'machine to human'.
