ABSTRACT
Tradition is an unavoidable issue in the modernization process of any society. The industrial revolution is considered as the turning point where most societies began to move out of their traditional social patterns and shift towards modernity. Max Weber tended to use the term 'tradition' in a negative sense and to oppose it to the concept of 'modernity'. He considered tradition as a value system based on sentimental ties to the past that acts as a constant brake on change. He considered modernity as a movement to replace the traditional worldview with a new rational way of thinking that aims at the increase in the effectiveness of means. However, increasing industrialization and modernization can thus lead to a sense of disenchantment on one hand. In such societies, the importance of tradition is often reconsidered in order to remind people of those traditional values that have proved to be good in themselves throughout history and guide them towards such 'good' ends.
