ABSTRACT
Earthquakes and typhoons are a normal recurring part of life in Japan, but the combined earthquake, tsunami, and related nuclear mega-disaster event, known as the "Great East Japan Earthquake," surpassed all natural catastrophes in the long history of the island nation of Japan. The Japanese government and plant operator displayed a complete lack of coordination, cooperation, and competent crisis management, giving the world and the Japanese public the sense that the situation was out of control. A Public relations is the very skill of successfully engaging and persuading global stakeholders. Many scholars and practitioners have typically thought of public relations as communications management. A public relations that includes the Self-Correction Model will be a vital key to organizations trying to succeed in an age of hyper-globalization, by providing the essential management resource for reducing and managing a crisis in real-time as events rapidly unfold on the global stage.
