ABSTRACT
Once you’ve learned the basics of how to ask meaningful questions, you might want to step it up a notch: measuring psychological constructs. Unlike individual questions with a clear factual basis, psychological constructs reflect unseen and un-directly-measurable human characteristics. To measure them, we need a new toolset. In this chapter, you’ll learn about the two major philosophical approaches to psychological measurement, formative and reflective measurement. You’ll learn a step-by-step process to create your own meaningful rating scales to assess any construct you might imagine. You’ll also learn how to diagnose problems with scales that you find in the wild.
