ABSTRACT

'Ulemjiin Chanar' is one of the most popular traditional Mongolian folk songs, composed by Dulduityn Danzanravjaa, who was known as the Lama of the Gobi Desert and was renowned for his artistic (painting, sculpture, poetry) and healing (medical) skills. Nominjin, a well-known young Mongolian pop star, nevertheless released her own version of this song, despite being only 14 at the time. Nominjin's music video 'Ulemjiin Chanar' and its surrounding colliding language ideologies gives an opportunity to consider the fact that the language practices of young people positioned in the wake of globalization do not necessarily have to be understood through the singular and popular paradigm of language studies in current globalization, 'dystopia.' When the conversation moves away from the dominant vision of 'dystopia,' the diversity of multiple languages in the context of the popular music scene in Mongolia is then located by a more complex alternative preposition.