ABSTRACT
Everything starts with a purpose, in one's personal life and in business. As a foundational idea, purpose has strong roots in religion, is a buzzword in personal development, and is becoming the dominant theme in business today. Despite this, few people have read a definition of the word. This chapter begins by reviewing and understanding its specific meaning as a baseline to the platform of Purpose Meets Execution. There are still skeptics when it comes to living a purpose-driven life or leading a purpose-focused business. Some think it is a soft and fluffy concept-one perhaps reserved for religious zealots. However, in business, as in life, the ROI has proven strong. Creating proper alignment with employees starts with Walmart's recruiting. If people come in the door and are personally cost-conscious and frugal, they will remain that way through their careers at the company.
