ABSTRACT

Once information is posted, it is interesting to review the data periodically to determine what people pay particular attention to on social media feeds. Once we are in the Twitter Analytics section, the Account Home will give us a summary of our account history and trends for the past 28 days. The analytics features will give us raw data regarding the number of tweets, tweet impressions, profile visits, mentions, and new followers. Data helped inform us on the frequency with which we used Storify. People tend to join and follow Twitter when there is frequent and interesting information to interact with in the Twitter feed. Top Tweets lists our tweets with the greatest engagement rates. It is good to be able to review that information and filter that data to help us understand what people are interested in seeing.