ABSTRACT
In the classic book The 7 Habits of Highly Effective People, Stephen Covey described trust as a type of emotional bank account that we have with individuals. Some actions result in deposits into our accounts (trust builders), and some actions result in withdrawals from our accounts (trust busters). If trust is like a bank account, then saying thank you is a deposit. Being thankful shows what reader value and what they emphasize. At the other end is a specific, meaningful, and individualized thank-you. Again, any sincere offering of thanks can be a trust builder, and with some attention, we can increase the power of offering a thank-you with thought and practice. Offering a genuine thank-you is something we can control. Saying thank you is a habit. With practice, it gets stronger and stronger. Saying thank you in a sincere and consistent manner is a great way to build trust.
