ABSTRACT
There are no good, comprehensive data on the volume of Soviet advertising, published or unpublished. Many Soviet periodicals are cheaply produced, have large circulation. Soviet advertising expenditure appears to be growing fairly fast, but not exceptionally so. From earlier data on advertising expenditure on a wider and roughly comparable definition, the comparable UK percentage in 1961 was 2.6. Press advertising is still relatively small in quantity. The result is that allocations of expenditure to advertising above the fixed appropriations can be made only at ministry level, for which time and information are often inadequate. The level of advertising expenditure in any one year has almost certainly been held down by constraints on the supply side. The true growth rate for advertising expenditure as a whole in the 1960s could be well above or well below the figures of 20—25 per cent.
