ABSTRACT
This introduction provides an overview of the key concepts discussed in the subsequent chapters of this book. The book defines hyperlocal journalism by positioning it within the broader journalism field. It introduces key definitions and explores why hyperlocal journalism has emerged at a time of immense change. The book argues hyperlocal journalism should not be considered as a homogenous construct but a diverse form of journalism that varies dramatically reflecting the requirements of its target audience. It contextualises hyperlocal journalism by examining the state of journalism, including the collapse of traditional models of journalism. The book also argues that digital disruption has provided a 'perfect storm' for hyperlocal journalism to develop. It examines the vital role of audience engagement in hyperlocal journalism and examines issues of monetisation that are necessary to make hyperlocal journalism financially viable. Rather than look at the intricacies of business models, the book pitches a start-up model that should be applied before launching a hyperlocal venture.
