ABSTRACT
This chapter features the final case study and explores the concept of hyperlocal journalism ‘plants’ by major media companies. The case study investigates five start-ups that have been developed in regional Queensland and looks at the strategies used to build audience in communities with pre-existing long-term local media outlets. The case study highlights the tension that occurs when a legacy media operation seeks to innovate in the hyperlocal space. The chapter includes an introduction, project background, start-up evolution and newsroom interviews.
