ABSTRACT
This conclusion gives closing thoughts on key ideas discussed in preceding chapters of this book. The book highlights that hyperlocal journalism, through its connection with start-up modelling and entrepreneurship, forces its creators to address the issues of viability, audience and investment before it is launched. Hyperlocal journalism is not new, nor is it a panacea. The silver bullet of a magic business model or a one-size-fits-all approach does not exist in the hyperlocal space. The case studies in the book outline three different stories. These case studies are not answers but they are indicative of the diversity and breadth of hyperlocal journalism. They are not all success stories. Each faces ongoing hurdles in the battle for longevity in a complex and contested media market. That is of course, if longevity is a requirement in the contemporary journalism market. The key players in each of the case studies recognise and understand this and the unpredictability of the digitally disrupted journalism market.
