ABSTRACT
Culture is characterized as a set of shared norms, behaviors, beliefs, and rules that a large group of people share over an extended time. Culture determines much of the variance in how humans view their world. Our reality is not so much “in the eyes of the beholder” but rather it’s in the confinements of culture. Cultural norms and values are learned early in our lives. Our cultural influences are often beneath the surface of our consciousness. The expectations of how we conduct ourselves in business and our expectation of how others will behave can be understood through a cultural lens. The cultural influence does not change because someone is in a business negotiation. Cultural dimensions relevant to international business negotiation are discussed. Cultural intelligence technology and third culture are introduced as important factors to consider in today’s global economy.
