ABSTRACT
This chapter explores how the internet impacts the psychotherapeutic exchange, and how the growing demands for therapists to promote their businesses impacts their thinking on self disclosure. Using personal examples from the author’s own experience, he discusses various ways he shares information about himself publicly in order to attract the clients he hopes to reach, and how he protects his privacy at the same time. He presents examples of how actors and other performing artists can help therapists to navigate contemporary dilemmas of publicity and privacy, and invokes performing artists like Lady Gaga, as examples of how mental health professionals can learn to actually use their public presence to great clinical effect.
