ABSTRACT
Tiger strategy consists of three basic elements: strong growth orientation in strategy formulation, and speed and flexibility in strategy implementation. Korean firms aggressively seek growth opportunities by diversifying into new products and services, strongly investing into the development of new products and services, and expanding into new markets around the world. The high potential risk of this growth orientation is mitigated by implementation methods which strengthen the dynamism and competitiveness of Korean firms. Decisions are made rapidly and implemented with very high speed. Furthermore, the firms have a high flexibility in strategy implementation. Externally, they are ready to work with any partner anywhere in any possible way as long as the arrangement is strengthening their competitiveness. Internally, they rapidly shift financial, human, and organizational resources to priority areas in response to business needs.
