ABSTRACT

Good strategic writers might have choices among good jobs. And really good strategic writers might discover an irony in their careers: Their successes in writing might pull them away from writing. The US Bureau of Labor Statistics estimates that approximately one million people work in various aspects of strategic communications in the United States. Jobs in strategic writing tend to cluster in five categories: corporations, non-profit organizations and trade associations, agencies, government agencies and independent consultancies. Corporations are for-profit businesses that can be as large as General Motors or as small as a local dry cleaner. Like corporations, non-profit organizations and trade associations traditionally have strategic writing positions in public relations, advertising, business communication and sales and marketing. Strategic writing can be a diplomatically sensitive subject for government agencies. In addition to strategic writing, independent consultants carry the burden of finding clients, answering the phone, filing, making coffee and finding time for a life.