ABSTRACT
Websites are a primary means of distributing information quickly to a diverse audience. They can inform, market goods and services, share opinions and entertain. Anyone and everyone can have a website. Websites must provide current, content-driven information in an easy-to-navigate format that is relevant to the users' needs. The homepage is where audiences can be split into different interest groups and guided to specific information. Writing and designing a successful website go hand in hand. Design must enhance readability and not distract from content. The success of the site depends upon how well the viewer can navigate through the site to find specific information. Include website graphics only if they amplify the message. Animated and cute graphics distract the reader and can frustrate comprehension. Some sites include graphically enhanced trivia, games, surveys or other interactive features to engage users longer or encourage them to return.
