ABSTRACT
Traditional news releases are written as ready-to-publish news stories; social media news releases are an exception to the guideline. The audience of a traditional news release is a journalist. A good subject line is newsworthy, specific and concise; it shows journalists that the related email contains news of interest to their audiences. Email news releases can and should contain links to additional information about key organizations and individuals. PDF news releases often exist in an organization's digital newsroom and on flash drives for distribution at trade shows and other events that may involve more than one news release or newsworthy document. The email news release itself has fewer headings than a PDF or paper news release. Most newspaper headlines are written in present tense, in headline grammar, means past tense. A good headline includes local interest and summarizes the story's main point. The text of a traditional news release begins with a dateline in capital letters and a dash.
