ABSTRACT
Media advisories are emailed, tweeted, texted and posted on the homepage of digital newsrooms. Media advisories should outline only very timely news. A journalist should be able to write a short, complete news story from the media advisory alone—or the media advisory should persuade the journalist to attend a newsworthy event. Despite the similarity, fact sheets and media advisories are used for different purposes. A fact sheet accompanies a news release in a media kit or useful facts about people, products or organizations. Journalists are the audience for media advisories. Like news releases, media advisories are sent to journalists in the hope that they will pass along the information to their readers, listeners and viewers. However, either the media advisory should persuade a journalist to attend an event, or the media advisory should be so complete that a journalist could write a short news story from the media advisory alone.
