ABSTRACT
Well-managed organizations have specific, written goals they strive to achieve. Strategic writing helps the organizations achieve the goals. Many organizations have a values statement, a brief set of core values that ideally guide their actions. The general values often lead to a mission statement that more precisely describes the organization's purpose. Both nonprofit and for-profit organizations depend on the resource of fair coverage that the news media hold. In every organization, top management relies on the resource of productivity held by other employees. On-strategy documents remain focused on a clear message that helps an organization achieve a particular goal or goals. Off-strategy documents fail to connect with business goals. Some organizations lack leaders who understand the importance of strategic communications; other organizations become distracted and overwhelmed by the many demands of successful management; still others may lack writers with knowledge and skills.
