ABSTRACT
One of the best ways to understand digital newsrooms is to study good examples. Digital newsrooms that have won praise from journalists and public relations professionals include those of Allstate Insurance, Coca-Cola, Vizient and Ketchum. The primary audiences for digital newsrooms and public relations media kits are journalists and bloggers. The medium of digital newsrooms is the web, making them ideal for the storage and distribution of vast amounts of information and multimedia materials. Digital newsrooms and media kits supply newsworthy, timely, information with significant amounts of background documentation, including multimedia materials. Digital newsrooms are well-organized with highly visible navigation menus that lead visitors to such categories as news releases and videos. Digital newsrooms are highly compartmentalized, containing categories such as organization overview, news releases, photographs and images, videos, blogs, profiles of organization leaders, media coverage of the organization, links to the organization's social media and more.
