ABSTRACT
Photo opportunity advisories often are part of media kits. However, they can be sent individually to journalists. Like news releases, photo opportunity advisories can be distributed via email and announced via social media such as Facebook and Twitter. A photo opportunity advisory must move quickly to a detailed, engaging description of a forthcoming visual event. The headings for a photo opportunity advisory are like those of email news releases except that instead of "News Release" in large type, a photo opportunity advisory, of course, has "Photo Opportunity." Photo opportunity advisories are single-spaced, with double-spacing between paragraphs. Photo opportunity advisories often open with a descriptive, promotional paragraph. Unlike most other media kit documents, photo opportunity advisories can have promotional writing. Even the headline of a photo opportunity advisory can be promotional and subjective. Focus the headline on the photogenic nature of the event. Some photo opportunity advisories can link to maps to show photographers where the event will be.
