ABSTRACT

A newsletter/magazine story usually can be read in one sitting and is designed either to inform or to entertain and inform. Newsletters and magazines can target an organization's employees; members of a profession, such as accountants; members of an association, such as the American Library Association; people with a common interest, such as antique cars; and so on. Newsletter/magazine stories ultimately will be formatted by a publication designer. Newsletters and magazines exist as websites and paper products. Newsletters are often distributed as email messages with links, and many magazines email their tables of contents, with links, to interested recipients. The straight news story is, except for the format, basically identical to the announcement form of the news release. Straight news stories focus on informing readers, not on entertaining them. Like straight news stories, feature stories inform—but they also entertain. Hybrid stories generally have a traditional news headline, but they can have a feature-style headline.