ABSTRACT
Marketing is the process of researching, creating, refining and promoting a product—and distributing that product to consumers. Strategic writers participate in every stage of marketing. For example, in the research stage they help develop marketing plans, proposals and business reports. Even when the sales process involves a face-to-face meeting, known as personal selling, strategic writing can play an important role: Sales people often use multimedia presentations, brochures and other written material to help explain and promote the product. Strategic writers who help prepare multimedia materials for a sales force work in an area called sales support. Ideally, an integrated, strategic message provides a consistent, beneficial image for a product—and that clear image leads to sales. Communication between the sales force and the marketing team before, during and after a sale is an important part of strategic communication. A well-trained strategic writer should be ready to tackle any situation that requires the power of good writing to help achieve a goal.
