ABSTRACT
Audience research generally falls into two categories: demographic and psychographic data. Demographic data consist of nonattitudinal facts such as age, income, gender, educational level, race and so on. Psychographic information contains attitudinal details about values, beliefs, opinions and, of course, attitudes. Group members toss ideas back and forth, building on one another's ideas, reviewing key research findings and encouraging everyone to be innovative. Many things affect organization, including the target audience's interests, the type of document writing and the importance of each piece of information. A process known as brainstorming can assist the creative process. Brainstorming usually is a group activity in a comfortable setting. Writers who get serious about revision sometimes find that they have accidentally memorized all or parts of a document. Because strategic writers are so busy, evaluation can get overlooked in the rush to the next assignment. However, evaluation of past documents can lead to future successes.
