ABSTRACT
A proposal is a report-like document that promotes and describes a plan—for a new website, a new departmental structure, a public relations campaign and so on. A marketing communications plan is a similar document that clearly outlines an overall integrated promotional strategy and how it will be implemented. Formal oral presentations of proposals and plans include multimedia elements such as slide presentations, videos and other visual aids. Marketing communications plans follow the basic format and organizational structure of proposals. The audience for a proposal or a marketing communications plan is the person or people with the power to approve and implement the plan. Through clear organization, a successful proposal or marketing communications plan shows how a specific course of action will solve a well-defined problem or will seize a well-defined opportunity. Proposals for public relations, advertising, sales and marketing and business communications generally involve plans designed to affect relationships.
