ABSTRACT
Brochures, booklets and fliers are strategic communication messages printed and distributed to a specific audience for a specific purpose. Brochures are typically a single piece of paper printed on both sides and folded into panels. Effective brochures marry words and images to deliver a single message to a specified audience. Brochures need a theme or unifying concept that amplifies the strategic message. The theme helps to interpret, define and present the message to the audience. The theme might take the familiar and give it a new twist. Because brochures are typically folded into panels, the designer must create a clear roadmap to direct the reader into and through the piece. The size, shape and number of folds determine how the reader views the piece. Brochures inform or persuade. They usually are part of a marketing plan media mix that might include print ads, television commercials, radio spots, direct-mail packages or billboards.
