ABSTRACT
Broadcast/podcast-style writing—writing for the ears—is increasingly important in the age of digital and social media. It is the style of writing used when making a live presentation in front of an audience or for one that recorded or transmitted to the audience. The major difference is that broadcast/podcast writing uses language and formats that make it easier for the announcer to read the copy and for the listener to understand it. Broadcast/podcast writing is different from writing for print in several other ways. Print media are better suited for details. A radio/podcast listener or video viewer can easily get lost in an avalanche of facts and figures. The value of learning how to write for the ear has grown with the increasing prominence of podcasts—a digital audio file downloaded from the internet for use by the listener on a device of his or her choosing. The format used for broadcast/podcast writing focuses on the needs of the announcer and/or actors.
