ABSTRACT
Graphic design uses typography, visual art, page layout, paper, computer software or other creative devices to combine words, symbols and images to enhance the overall message. Most often, graphic artists design pages using a grid system that provides an invisible structure for aligning and repeating elements on a page. Grids are meant to be flexible yet provide continuity for a multipage project. The principles of design govern the relationship of the elements on a page or screen. While there are no absolute rules, less is usually more when it comes to design. The goal in good design is to create a harmony between all elements that works in tandem with the overall message. Good design directs the eye in the desired sequence of movement. Typically the eye enters the page at the top-left corner and moves across to the right, then diagonally down the page to the lower-left corner and then off the page in the lower-right corner.
