ABSTRACT
It's exceedingly rare that the raw capture as it is rendered in-camera conveys the range and interplay of tones, colors and details present in the scene or in our creative vision for that scene. We believe strongly in the power of craft that all photographers should seek to perfect when shooting yet even the best exposed frames are just the starting point for image editing and enhancements. Optimizing digital tone reproduction is a necessary and core tenet of image adjustments that goes a long way in making that great capture into a great print or digital file.
