ABSTRACT
The Boston Consulting Group (BCG) model, considered the progenitor of strategic planning matrices, uses two variables, market share and market growth, as bases for classifying single business units. The Grand Strategy Selection Matrix is an alternative to the SWOT matrix Unlike the latter, which focuses on internal and external environmental factors, the Grand Strategy Selection Matrix is more specific. The focus is international, and strategy selection is based on two factors, market share objectives and geographical scope. The strategy selection models, again with the exception of the BCG model, also follow similar analytical procedures. Other models for strategic analysis offer slightly different variations. Porter, for instance, uses a two-dimensional grid to determine a firm's competitive advantage and its competitive scope. The strategy selection models, again with the exception of the BCG model, also follow similar analytical procedures. The term 'grand strategy' in this case refers to both corporate strategies of multi-business firms and business-cum-corporate strategies of single-business firms.
