ABSTRACT
This chapter deals with a synthesis of the shipowner-generated information and the revision of the strategic choice model into a shipping-based model. The strategic choice model assumes that under certain environmental conditions, certain generic corporate strategies are more appropriate to pursue than others. A big majority agreed that the model was realistic; that is, that its several assumptions represented what Asia-Pacific shipowners generally did in real life. The model bases strategy selection on an assessment of an organisation's internal and external environment. The internal environment is described on the horizontal axis in terms of organisational success factors; the external environment on the vertical axis in terms of shipping market success factors. The mail survey provided initial baseline information about the shipping respondents, but it relied solely on the ability and willingness of individual respondents to provide the necessary information.
