ABSTRACT
In a time where people—perhaps now more than ever—are searching for an escape from the demands of life, 1 Disney parks and resorts consistently deliver an impeccable experience, removing guests from reality and—if even for just a moment—making all their worries and troubles disappear into a world of fantasy. People remember what they can feel; Disney is the undisputed leader of entertainment because it understands the importance of invoking those feelings and emotions to transport its guests from their problems. World-famous restaurateur Danny Meyer said it best in his New York Times bestseller, Setting the Table: 2
You may think, as I once did, that I’m primarily in the business of serving good food. Actually, though, food is secondary to something that matters even more. In the end, what’s most meaningful is creating positive, uplifting outcomes for human experiences and human relationships. Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.
