ABSTRACT
This chapter introduces key theories linked to the entrepreneurship phenomenon and reviews traditional approaches for generating entrepreneurial opportunities. It examines the links between entrepreneurship, market instability, corporate social responsibility and social entrepreneurship. The point is that an entrepreneurship-thinking person uses her or his creativity and ingenuity to challenge existing market conditions and create individual advantages from changes. Leading economists in the field of entrepreneurship have, over the years, argued for the presence of a close link between entrepreneurship as an individual or social phenomenon and the market. Markets can be considered effective for distributing resources and serving as support for creating entrepreneurship and developing new products. The main message portrayed is that centralized, defined, bureaucratic rules and tight business legislation create obstacles for entrepreneurship and innovation, which harm value creation within businesses. The origin of the idea of entrepreneurship can be traced to the economist Richard Cantillon.
