ABSTRACT
This chapter focuses on the rolled aluminium products industry. The production of metallic aluminium comprises several stages, each one being an industry on its own with specific characteristics. These stages are: the bauxite mining, the alumina refining and the aluminium smelting. The Greek rolled products industry appeared in 1973, with the incorporation of the only fabricator of rolled products, Elval. The Greek rolled aluminium products industry has benefited initially from geographical advantages. The initial development of the rolled products market was due to demand from the Greek construction and household products industries. The two main groups of industries in Materials/Metals cluster are the iron and steel one and the aluminium one, with some copper industries completing the picture. Government and chance have only had a neutral to slightly positive effect on the industry's competitive advantage. Firm strategy, structure and rivalry is a side of the diamond with two major sources of advantage, structure and strategy.
