ABSTRACT
The product is the key component in the marketing exchange. Successful marketing rests on the ability of the product to deliver a solution to the customer's problem, or to deliver the bundle of benefits that a customer seeks (Webster, 1994). The range of products in the information marketplace is vast, and to make the picture yet more complex, there is a myriad of different relationships between these products. This section starts with simple definitions and examples, but the next two sections demonstrate that the definition of the product is not as straightforward as it might first appear. The ideas presented in these sections are designed to encourage thinking about the nature of information products, and specifically those products offered by your organization. So, what is an information product?
