ABSTRACT
This chapter considers some of the more integrated and modern approaches to studying the entrepreneur, including those that take account of other variables outside of the entrepreneurial personality, such as the type of business, the product, the market and the expertise available within the firm. In Bird's Attributes and Resources model, individuals are disposed towards entrepreneurial intention by a combination of both personal and contextual factors. In terms of growth orientation, D. J. Storey found that the entrepreneurs establishing growth businesses are more likely to be well motivated, well educated middle-aged individuals, with a significant amount of previous management experience. Hatch and Zweig make the point that a number of individuals have become intrapreneurs as a means of gaining greater control over corporate decision-making, before launching their own businesses. Building on the importance of product-market characteristics, Klofsten suggests that there are certain key factors affecting entrepreneurial outcomes, namely, business idea and the organisational structure of the firm.
