ABSTRACT
This chapter aims to clarify what are the motivations that should stimulate companies to adopt web-based technologies within their relationships with suppliers. It seeks to identify what are the appropriate Internet tools companies should adopt according to their specific goals. The chapter explains what are the implications on customer-supplier relationships related to the Internet adoption. Team working tools are widely adopted by companies within the sample where supply market complexity is high; this might be due to the attempt of the customer to establish and consolidate good relationships where it is difficult to find the proper supplier. As a matter of fact, private initiatives present within the sample, either customer's or supplier's, offer a wider range of tools than independent or even consortium initiatives. A collaborative market relationship occurs where companies choose trading partners through a market-oriented approach, but new technologies allow them reaching high level of coordination and collaboration without big investments.
