ABSTRACT
The motivational factors are achievement, the recognition of peers and superiors, the job itself, taking more responsibility for work issues, and securing personal advancement and personal development. In libraries at least, incentive theories will not coexist happily with the principles underlying flexible organisations. One way of looking at the difference between hygiene factors and motivators is to say that the latter are internal or psychological, while the former are external and concrete. Motivation starts before change programmes are planned, and is best seen as a continuous element in the flow of organisational life and the exercise of leadership. Neil Glass sees the attempt to build success on organisational culture alone as strong evidence of western management's failure to take a multi-dimensional view of organisation development. The chapter presents the case study of managers behaving differently. The culture is the most important force acting upon motivation.
