ABSTRACT
Radio broadcasts brought fans into the drama of the football match in real time for the first time. The indelible impact of radio shaped the development of football fandom in the early to middle 20th century. While television is now the biggest financial supporter of top-level football, owners used to worry that TV would diminish gate receipts. Mass media are often suspected of contributing to social alienation, this chapter shows how fans use television broadcasts to create social events. This essay discusses various viewing contexts such as pubs and fan clubhouses in order to illustrate how media is used by fans to create social bonds.
