ABSTRACT
There have been some dynamic moments in global society that have impacted the digital sport landscape. A movement towards more social responsibility and accountability within sport business practice has occurred since the lens of digital and social media has shone more brightly. The contemporary currency of both practice and ideals necessitate greater transparency for sport management and marketing activity. The proliferation of ‘tech’, the ‘social media’ Olympics, and ‘mega-events’ generally, offer new frameworks for sports involvement. New sectors of business are now new entrants and influencers here. New networks form, and digital develops new knowledge for all participants in sport.
