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Samuel Rabino and Arnold Wright (1984), ‘Applying Financial Portfolio and Multiple Criteria Approaches to Product Line Decisions’, Industrial Marketing Management, 13, pp. 233-40
DOI link for Samuel Rabino and Arnold Wright (1984), ‘Applying Financial Portfolio and Multiple Criteria Approaches to Product Line Decisions’, Industrial Marketing Management, 13, pp. 233-40
Samuel Rabino and Arnold Wright (1984), ‘Applying Financial Portfolio and Multiple Criteria Approaches to Product Line Decisions’, Industrial Marketing Management, 13, pp. 233-40
Edited ByRichard Wilson
Edition 1st Edition
First Published 2001
Imprint Routledge
Pages 8
eBook ISBN 9781315205366
ABSTRACT
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