ABSTRACT
This chapter presents several philosophical critiques of capitalism that examine the spiritual crisis from various perspectives. There is a crisis of belief in modern civilization that becomes, as Sprintzen states, a crisis of purpose and values. The history of the free-market crisis of legitimacy is the history of the crisis of the boundary between the public and private sectors. Every crisis of the private sector must necessarily have repercussions in the public sector that complements it. The big private organizations became institutions whose purpose and permanence made them similar to public organizations, all the more so since public organizations, for their part, had also undergone far-reaching transformations since the French Revolution. The crisis of legitimacy in the free market, is the crisis of the legitimacy of big organizations, public as well as private. This crisis of legitimacy thus leads to marketing just as another crisis of legitimacy once led to Sophism.
