ABSTRACT

What we write becomes the 'title' of our show. On Facebook, this appears above our video feed. On Twitter Go Live/Periscope, it's on the screen when someone joins the show and is also what we can choose to be auto-tweeted as a Notification to our followers. A compelling description will help attract more people to watch our video when it is live, or once it has ended. It is the advert for our show and entices people to watch. We need to spend some time coming up with an awesome title. Of course, we can be unplanned and off-the-cuff in titling our show in the same way as we can be about presenting it, but it stands to reason that we will get more viewers if we give some clue about why they should watch. We need to give context to the pictures and persuade a viewer who is scanning their feed to click through and watch the actual show.