ABSTRACT
Some people mumble and stumble through the start of the show. Not only does this give a bad business image for their brand, but it will also dissuade early joiners (and replay viewers) from staying with them. This chapter provides best-ever tips to help us thrive when we go live. Live-video takes a lot of processing power, and our stream will be smoother if our device can concentrate on streaming. Use a Wi-Fi network where possible. For one thing, the connection is likely to be stronger and our picture clearer. Introducing ourself at the start and midway through each show helps establish our credibility, reinforces our brand image and is an opportunity to tell people who we are, our authority and our goal, and why they will want to stay watching the rest of the show. Have some good content with which we can engage people from the start. It gets viewers chatting and gives time for new arrivals.
