ABSTRACT

The villages or small towns built around the famous springs for a long time remained sleepy hollows, and it was one of their charms. Business owners, as always, strove for infinite growth, and initially they did not care so much about the social status of the customers as about numbers. Anna Jacobsen states that cure routines were dull, so spas had to be made attractive and interesting. It also made sense that the more entertainment there was, the more money the visitors spent. The goal of spa businesses was to fill the place to capacity and charge the visitors the most for the cheapest possible services. Music was one of the most popular entertainments at the time: aristocratic amateurs played musical instruments for their own pleasure, arranged musical evenings for their friends or went to concerts and theatres where professionals performed. But spas did not become associated with arts so much as with gambling, to extent that the word 'casino'.