ABSTRACT
The term 'general management' as it is normally used in business means a particular sort of management. It means management that is different from special management. General and special are distinguished by the former having breadth and the latter depth. General management is defined by three characteristics; its responsibility for more than one kind of variable business effort; its duty to optimise the results of more than one kind of variable business effort; its duty to judge an optimum position from specialist claims.
