ABSTRACT

There are a number of key words and concepts in the Anglo-Saxon management vocabulary which are not used much in the original by German speakers, either because they do not have proper German equivalents, or where equivalents exist, they are simply not used very often. One notices, in particular, that German managers do not make frequent reference to the importance of communication, although British managers do. German managers tend to be less defensive than their British colleagues when talking about the role of industry in society. It is a reasonable inference that German managers are ambitious, but it is noticeable that they do not have very much to say about their ambitions. German thinking about work in industry, who should do what and how, is remarkably free from stereotyping. The preoccupations of German managers are also evidence of the pervasive influence of Technik: pride in the company's products is particularly marked.